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LIVE WORKSHOP FOR DESIGN, PRODUCT, & TECH LEADERS

The Boardroom Advantage

 

Learn how to pitch big ideas to executives and get them funded.

 

You and your team have loads of smart ideas. But when it's time to pitch them to executives, you’re not quite sure how to translate them into terms the C-Suite cares about.

Instead of gaining momentum and advocacy, you leave feeling dejected, with a stack of objections about why it won’t work, how it’s not the right time and what’s already been prioritized.

In our live 60-minute workshop, I'll show you how to change that. Pick the date that fits into your week and start breaking through those barriers to getting your ideas funded.

Join the Workshop

What causes the communication disconnect?

Key areas that get lost in translation when influencing upwards:

↳ Not anticipating objections in advance 

The moment they get challenged, they get flustered, intimidated or defensive.
 

↳ Spending too much time on project details 

Executives are waiting to hear about risk, ROI, and the competitive pressure their idea solves.

↳ Failing to connect the dots to strategic goals 

How does the work align to what we've committed to the board and our customers?

↳ Not demonstrating enough impact

Without the right data and customer insights, ideas and opinions won't stand up to scrutiny.

When these critical areas are out of alignment, your leaders walk out discouraged, silently deciding it isn't worth the effort to try again.

Here’s what  the cycles of failed attempts  
are costing your organization:

Your best people start to disengage

Repeated rejections without a path to improvement breed discontent, disengagement and, eventually, turnover. 

You become the bottleneck

Every important initiative has to go through you (their leader) because your team hasn't established the credibility to carry things forward on their own.

Competitors start to gain the advantage

Every quarter spent trying to get funding is a quarter a competitor uses to ship something that could disrupt the industry. 

 


The good news is:
this is a  very learnable skillset  that's durable for a lifetime.

 

5 Step Innovation Storytelling Framework
Frame your ideas in the language executives care about.

Speak to risk, ROI, and the competitive pressure your idea solves, so your case stands up to scrutiny instead of getting lost in project detail.

Anticipate and disarm objections before they surface.

Understand the executive objections and challenges you're most likely to face, so a hard question doesn't leave you flustered, intimidated or defensive.

Validate your ideas quickly for early signals.

Define rapid experiments to tackle your riskiest assumptions so that you can build momentum and bring real-world data to the business case.

This session is built for you if:

 ↳ You're a leader or corporate professional in design, product, engineering, marketing, or digital operations, and you're tired of watching good thinking go nowhere.

........

↳ You're pitching to SVPs and C-suite stakeholders who are time-constrained and skeptical of initiatives that don't have an immediate business case attached.

........

↳ You want the tools and language to start pitching in a way that gets your ideas funded and onto the roadmap.

........

↳ You want to become the leader senior executives trust to move the work forward.

Meet Your Guide

 

Kristiana Corona, PCC

Founder and CEO, Worthy to Lead

This isn't your standard HR training. I've spent more than two decades leading innovation for design and technology teams at Fortune 500 companies, including Amazon, Target, USAA and more. I've helped train internal teams to become “intra-preneurs” based on collaborations with Techstars startup accelerators, and have spent more than a decade coaching leaders to gain executive buy-in for the work that matters.

I teach what works in the real world

Former Fortune 500
Design, Tech & Innovation Leader
YOUR PROJECT'S SUCCESS REQUIRES EXECUTIVE ADVOCACY

A joint study by the Project Management Institute and Boston Consulting Group, published through MIT Sloan Management Review, found that having an actively engaged executive sponsor is the leading factor in whether a project succeeds.

When you learn to advocate effectively for the work, you become the one senior executives trust to move it forward. And that changes everything.

 

“Before learning about executive storytelling, I was so frustrated. My stakeholders wouldn’t take my ideas seriously. Now, I have the language that connects the dots to business results and my last pitch just got a greenlight for next quarter! I’m thrilled to see it moving forward.” 

- Amalie, Fortune 500 Design Leader

Show up live and you'll get:

 

Pitch visualization exercise - this focused 5-minute exercise is perfect for calming your nerves, getting centered and preparing your mind and body to deliver a meaningful message. Learn to anchor your thoughts on what matters most and show up with confidence in the moment.

 Choose the date that works for you

Same session, three times. Pick one and save your seat.

  • October 13th at 11:00am CT
  • October 14th at 3:00pm CT 
  • October 15th at 10:00am CT

This is where it starts.

The live workshop gives you the tools and language to start pitching more effectively. Sustained learning and practice turns them into a skillset that can shift an entire organization.

 
On the webinar, I'll show you where you can go to find the learning resources, expert support and community of peers to go deeper with, so you can gain mastery and turn pitching into your new leadership superpower.
 
Join the session and I'll show you the rest there. 

What big idea can we help you launch?

 

 Learn how to pitch it in the language executives fund. Save your seat for The Boardroom Advantage.

 

Get Your Ideas Funded