VIRTUAL LEADERSHIP DEVELOPMENT FOR DESIGN, PRODUCT & TECH LEADERS
Master the Art of Selling Ideas to the C-Suite
Your team has smart people with loads of ideas. But when it's time to pitch to executives, the ideas die in the room because the storytelling wasn't aimed at the right audience.
This workshop gives your leaders (and their teams) the skills to change that. They'll learn to frame ideas in the language executives care about, anticipate and disarm objections before they surface, and walk out of the pitch with confident next steps.
Built for corporate leaders with teams in design, product, engineering, marketing, and digital operations who are tired of watching good thinking go nowhere.
WHAT PARTICIPANTS ARE SAYING...
"This was hands-down the best workshop I’ve been to!"
"My pitch had almost written itself by the time we were done. I now know exactly where my gaps are and how to fill them."
What causes the communication disconnect?
Key areas that get lost in translation when influencing upwards:
↳ Not anticipating objections in advance
The moment they get challenged, they get flustered, intimidated or defensive.
↳ Spending too much time on project details
Executives are waiting to hear about risk, ROI, and the competitive pressure their idea solves.
↳ Failing to connect the dots to strategic goals
How does the work align to what we've committed to the board and our customers?
↳ Not demonstrating enough impact
Without the right data and customer insights, ideas and opinions won't stand up to scrutiny.
When these critical areas are out of alignment, your leaders walk out discouraged, silently deciding it isn't worth the effort to try again.
Here’s what the cycles of failed attempts
are costing your organization:
Your best people start to disengage
Repeated rejections without a path to improvement breed discontent, disengagement and, eventually, turnover.
You become the bottleneck
Every important initiative has to go through you (their leader) because your team hasn't established the credibility to carry things forward on their own.
Competitors start to gain the advantage
Every quarter spent trying to get funding is a quarter a competitor uses to ship something that could disrupt the industry.
The good news is:
this is a very learnable skillset that's durable for a lifetime.
Make an investment in your leaders
A Flywheel for Faster Innovation
A joint study by the Project Management Institute and Boston Consulting Group, published through MIT Sloan Management Review, found that having actively engaged executive sponsors is the leading factor in whether a project succeeds.
By learning to advocate effectively for the work, your leaders become the ones senior executives trust to move the work forward.
Future ideas move faster and meet less resistance. It's a win/win.
Evaluate the Ideas
Stress test and prioritize ideas the way an executive will.
Gather Your Evidence
Find the business and customer data that makes a strong case.
Test Risky Assumptions
Run lightweight experiments to validate your thinking.
Know Your Audience
Map out what your specific stakeholders care about.
Write and Practice
Use our framework and AI prompt to write a clear narrative.
This is a repeatable framework for your team to develop mastery.
The more they use the tools, the sharper their storytelling will become.
Get Started Storytelling
This Works in the Real World
Most communication training covers generic leadership techniques that don't account for the real dynamics of influencing upward inside a fast-moving, cross-functional tech organization.
This workshop is built for that exact context.
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↳ Pitch effectively within large organizations.
The examples, language, and frameworks are designed for leaders pitching to SVPs and C-suite stakeholders who are time-constrained and skeptical of initiatives that don't have an immediate business case attached.
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↳ We do the work in the session.
Everyone brings a live idea to the session. The building blocks they develop during the workshop are ready to refine and use right away.
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↳ Facilitated by a leader who has done this at scale.
This isn't your standard HR training. I've spent more than two decades leading design and technology teams at Fortune 500 companies. And I’ve helped train internal teams based on collaborations with TechStars start up accelerators.
I teach what works in the real world.
Expected Outcomes
After the workshop, your leaders will have:
- The 5-Step Innovation Pitch Framework as a reusable playbook for any future idea
- A working vocabulary for translating complex data into a clear strategic narrative
- An understanding of the executive objections and challenges they're most likely to face
- Building blocks of their pitch + AI prompt to accelerate writing process
- Confidence that their ideas will land and the motivation to commit to practicing
YOUR INVESTMENT
2 Hour Virtual Workshop
The Investment That Pays For Itself
If a single idea from your team gets funded because they finally knew how to pitch it, the workshop pays for itself many times over. One $50K project greenlit, one quarter of rework avoided, one initiative that stops dying in the review stage is all you need to make this investment worthwhile.
So the question is….
What big idea can we help you launch? 🚀
Want to Go Deeper?
One workshop gives your team the tools and language to start pitching.
Sustained practice turns it into a culture that can shift an entire organization.
Integrating group coaching and follow up sessions after a training workshop boosts effectiveness and skill adoption by over 80%. They act as powerful, cost-effective tools to embed new skills, accelerate ROI, and drive long-term behavioral change across organizations.
The Full Innovation Storytelling Program:
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Workshop 1: Turning Innovative Ideas into Stories That Sell |
Already covered. |
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Workshop 2: Nailing the Pitch Presentation |
A 2-hour session focused on delivery: how to hold the room, stay composed when executives push back, and keep momentum when the conversation goes off the rails. We dive deeper into executive presence and get hands-on practice in breakout rooms. |
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Monthly Group Coaching Cohorts |
Small cohorts of 6-7 leaders each, facilitated by an experienced executive coach. We dedicate one hour per month to dive deeper and overcome blockers, ensuring the learnings are fully adopted. |
Pricing for Workshop 2 and the coaching cohorts can be discussed on the discovery call, where we'll size the program to your team.