LIVE WORKSHOP FOR DESIGN, PRODUCT, TECH LEADERS & THEIR TEAMS
Executive Storytelling Masterclass
Learn how to pitch big ideas to executives and get them funded.
You have loads of smart ideas. You work hard to polish the deck and build a story you're sure will be compelling. Then you get in the room and all the other variables take over.
Your executive shows up late. Someone asks you to cut to the chase when you’re only halfway through. A difficult question shows up in the chat, and everyone starts piling onto that discussion.
And just like that, the meeting is over. The idea died in the boardroom before it ever had a chance.
In our live 60-minute workshop, I'll show you how to change that. Pick the date that fits into your schedule and start breaking through the barriers of self-doubt and communication mismatch so your ideas get heard and funded.
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📆 Choose the date that works for you
Same session, three times. Pick one and save your seat!
- October 13th at 11:00am CT
- October 14th at 3:00pm CT
- October 16th at 10:00am CT
What causes the communication disconnect?
Key areas that get lost in translation when influencing upwards:
↳ Not anticipating objections in advance
The moment they get challenged, they get flustered, intimidated or defensive.
↳ Spending too much time on project details
Executives are waiting to hear about risk, ROI, and the competitive pressure their idea solves.
↳ Failing to connect the dots to strategic goals
How does the work align to what we've committed to the board and our customers?
↳ Not demonstrating enough impact
Without the right data and customer insights, ideas and opinions won't stand up to scrutiny.
When these critical areas are out of alignment, you walk out discouraged, silently deciding it isn't worth the effort to try again.
Here's what the cycles of failed attempts are costing you:
Your confidence takes a hit
You pour so much energy into preparing, then walk out feeling dejected. It gets harder to raise your hand next time, which leads to disengagement.
Your best ideas stay stuck
The ideas you care about most never make it onto the roadmap, while other priorities that may not move the needle as much as yours keep moving ahead.
The organization loses out
Every quarter spent trying to gain executive approval and funding is a quarter a competitor is using to ship something that could disrupt the industry.
The good news is:
this is a very learnable skillset that's durable for a lifetime.
A Flywheel for Faster Innovation
A joint study by the Project Management Institute and Boston Consulting Group, published through MIT Sloan Management Review, found that having actively engaged executive sponsors is the leading factor in whether a project succeeds.
By learning to advocate effectively for the work, your leaders become the ones senior executives trust to move the work forward.
Future ideas move faster and meet less resistance. It's a win/win.
Start Your Flywheel
Translate your work into impact that executives care about.
Speak to risk, ROI, and the competitive pressure your idea solves, so your case stands up to scrutiny instead of getting lost in project detail.
Back up your claims with credible data and evidence.
Leverage the metrics that matter and gather real-world data to fill the gaps and build momentum.
Anticipate objections and build influence before you get in the room.
Be prepared for the challenges you're most likely to face, so hard questions don't leave you flustered, intimidated or defensive.
Meet Your Guide
Kristiana Corona, PCC
Founder and CEO, Worthy to Lead
This isn't your standard HR training. I've spent more than two decades leading innovation for design and technology teams at Fortune 500 companies, including Amazon, Target, USAA and more.
I've helped train internal teams to become “intra-preneurs” based on collaborations with Techstars startup accelerators, and have spent more than a decade coaching leaders to gain executive buy-in for the work that matters.
I teach what works in the real world.
Former Fortune 500
Design, Tech & Innovation Leader
This session is built for you if:
↳ You're a leader or corporate professional in design, product, engineering, marketing, or digital operations, and you're tired of watching good thinking go nowhere.
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↳ You're pitching to SVPs, C-suite stakeholders and investors who are time-constrained and skeptical of initiatives that don't have an immediate business case attached.
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↳ You want the tools and language to start pitching in a way that gets your ideas funded and onto the roadmap.
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↳ You want to become the one senior executives trust to move the work forward.
🚀 What big idea can we help you launch?
Someone needs your ideas. Let's get them unblocked so they can serve the people they're meant for.
The live workshop gives you the tools and language to start pitching more effectively. Join the session and I'll show you where to go from there.
Save your seat for the Executive Storytelling Masterclass!
Let's Launch My Idea